![]() 3 on the Billboard Hot 100 and setting the stage for 808s & Heartbreak‘s arrival. In spite of the tepid critical reception, “Love Lockdown” furthered Kanye’s streak of hit singles, debuting at No. Co-produced by himself and Jeff Bhasker, “Lock Lockdown” was the most polarizing record of Kanye’s career, and an acquired taste for longtime fans and other members of the rap community. Announcing the release of the album at the 2008 MTV Video Music Awards, Kanye performed “Love Lockdown,” a single from 808s & Heartbreak that showcased his newfound style. Unable to emote effectively through rapping, Kanye took a page out of the book of T-Pain and others, singing the entire album using autotune, a move that was met with a mixed reception. While Kanye had previously shared plans to cap off his college-themed series with a fourth studio album, tentatively titled Good Ass Job, the tragedy and turmoil engulfing his life would cause him to change course with the rapper deciding to instead record 808s & Heartbreak, an album that would change the rap landscape forever. The death of Donda, who Kanye had famously honored with his Late Registration cut “Hey Mama,” and the fallout from his split with fiancee Alexis Phifer, would leave the rapper emotionally unhinged and unsure of how to convey and channel his feelings creatively. Donda West, Kanye’s mother, had passed away due to complications from cosmetic surgery. ![]() ![]() That elation would quickly be replaced by grief and despair on Novemwhen it was announced that Dr. The moment was a triumphant and celebratory one with Kanye basking in the glory of climbing the mountaintop in the face of doubt, rejection and scrutiny, while adding to his legacy with another body of work both fans and critics deemed as an instant classic. Weeks prior, the Louis Vuitton Don pulled off one of the greatest upsets in rap history when his third studio album, Graduation, outsold gangster rap overlord 50 Cent’s own third solo set, Curtis, effectively dethroning the G-Unit general as the genre’s most captivating figure. The views expressed in this article are those of the author and do not necessarily reflect the official policy or position of any other agency, organization, employer or company.Īt the beginning of fall 2007, Kanye West appeared to be on top of the world. ![]()
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